{"id":4951,"date":"2024-11-13T14:28:38","date_gmt":"2024-11-13T14:28:38","guid":{"rendered":"https:\/\/betterfuturefactory.com\/?p=4951"},"modified":"2024-11-18T10:07:46","modified_gmt":"2024-11-18T10:07:46","slug":"sustainability-in-product-innovation","status":"publish","type":"post","link":"https:\/\/betterfuturefactory.com\/nl\/insights\/sustainability-in-product-innovation\/","title":{"rendered":"Duurzaamheid in productinnovatie"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e8e9ea&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;150px||150px||false|false&#8221; background_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;29px&#8221; header_2_font_size=&#8221;38px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">Download ons e-book<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_2,1_2&#8243;][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Column&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2024\/11\/Book-cover-2.jpg&#8221; title_text=&#8221;Book cover 2&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;389px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Column&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_line_height=&#8221;1.3em&#8221; width=&#8221;89.2%&#8221; custom_padding=&#8221;|0px|3px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"page\" title=\"Pagina 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span>In dit draaiboek delen we graag de 12 meest waardevolle lessen die we de afgelopen tien jaar hebben geleerd op het gebied van duurzame productinnovatie. Deze inzichten komen voort uit onze samenwerking met een aantal van 's werelds beste merken en vernieuwers. Of je nu de ecologische voetafdruk van je product wilt verkleinen, je innovatieproces wilt versnellen of iets geheel nieuws wilt ontwikkelen, deze lessen bieden praktische handvatten om je projecten te verbeteren. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#83c7a6&#8243; custom_padding=&#8221;|10px||10px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Subscribe to our newsletter&#8221; button_text=&#8221;Click Here&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#83c7a6&#8243; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Meld je aan voor onze nieuwsbrief om inzichten te krijgen in duurzaamheid, innovatief ontwerp, prototyping en het versnellen van productontwikkeling. We delen onze eigen ervaringen en geven waardevolle tips voor het maken van toekomstbestendige producten.<\/p>\n<p>[\/et_pb_cta][et_pb_code admin_label=\"Code\" _builder_version=\"4.21.0\u2033 _module_preset=\"default\" global_colors_info=\"{}\"]<script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,n){gform.removeHook(\"action\",o,n)},removeFilter:function(o,n,r){gform.removeHook(\"filter\",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+\"_\"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==n?t.apply(null,r):r[0]=t.apply(null,r)})),\"filter\"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});<\/script>\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework newsletter-form-km_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_2' ><div id='gf_2' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2' id='gform_2' class='newsletter-form-km' action='\/nl\/wp-json\/wp\/v2\/posts\/4951#gf_2' data-formid='2' novalidate data-trp-original-action=\"\/nl\/wp-json\/wp\/v2\/posts\/4951#gf_2\">\n                        <div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below'><div id=\"field_2_1\"  class=\"gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_2_1\"><label class='gfield_label gform-field-label' for='input_2_1' >E-mail<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Vereist)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_1' id='input_2_1' type='email' value='' class='medium'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2_2\"  class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_2_2\"><label class='gfield_label gform-field-label' for='input_2_2' >Telefoon<\/label><div class='ginput_container'><input name='input_2' id='input_2_2' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_2_2'>Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.<\/div><\/div><\/div><\/div>\n        <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_2' class='gform_button button' value='Versturen'  onclick='if(window[\"gf_submitting_2\"]){return false;}  if( !jQuery(\"#gform_2\")[0].checkValidity || jQuery(\"#gform_2\")[0].checkValidity()){window[\"gf_submitting_2\"]=true;}  ' onkeypress='if( event.keyCode == 13 ){ if(window[\"gf_submitting_2\"]){return false;} if( !jQuery(\"#gform_2\")[0].checkValidity || jQuery(\"#gform_2\")[0].checkValidity()){window[\"gf_submitting_2\"]=true;}  jQuery(\"#gform_2\").trigger(\"submit\",[true]); 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\n\/* ]]> *\/\n<\/script>\n<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->  #gform_2 {<!-- [et_pb_line_break_holder] -->    display: grid;<!-- [et_pb_line_break_holder] -->    grid-template-columns: 1fr auto;<!-- [et_pb_line_break_holder] -->    max-width: 600px;<!-- [et_pb_line_break_holder] -->    margin: 0 auto;<!-- [et_pb_line_break_holder] -->\t}<!-- [et_pb_line_break_holder] -->  #gform_2 input {<!-- [et_pb_line_break_holder] -->    width:100%;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .newsletter-form-km #gform_submit_button_2 {<!-- [et_pb_line_break_holder] -->    background-color: #009caa;<!-- [et_pb_line_break_holder] -->    border: 0px;<!-- [et_pb_line_break_holder] -->    padding-top: 0;<!-- [et_pb_line_break_holder] -->    padding-bottom: 0;<!-- [et_pb_line_break_holder] -->    margin: 0px;<!-- [et_pb_line_break_holder] -->    height: 100%;<!-- [et_pb_line_break_holder] -->\t}<!-- [et_pb_line_break_holder] -->  .newsletter-form-km label {<!-- [et_pb_line_break_holder] -->    color: #000 !important;<!-- [et_pb_line_break_holder] -->    text-transform: uppercase;<!-- [et_pb_line_break_holder] -->    font-weight: 400 !important;<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    top: -25px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  .gform_wrapper.gravity-theme .gform_footer, .gform_wrapper.gravity-theme .gform_page_footer {<!-- [et_pb_line_break_holder] -->    padding:0px!important;<!-- [et_pb_line_break_holder] -->    margin:0px!important;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  #validation_message_2_1 {<!-- [et_pb_line_break_holder] -->    position: absolute;<!-- [et_pb_line_break_holder] -->    padding: 0;<!-- [et_pb_line_break_holder] -->    background: none;<!-- [et_pb_line_break_holder] -->    border: 0px;<!-- [et_pb_line_break_holder] -->    margin: 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  .gform_wrapper.gravity-theme .gform_validation_errors {<!-- [et_pb_line_break_holder] -->    display:none;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  #gform_confirmation_message_2 {<!-- [et_pb_line_break_holder] -->    text-align:center;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Download our e-book In this playbook, we are excited to share the 12 most valuable lessons we\u2019ve learned in sustainable product innovation over the past decade. These insights come from working alongside some of the world\u2019s top brands and innovators. Whether you are looking to reduce your product\u2019s environmental footprint, speed up your [&hellip;]<\/p>","protected":false},"author":3,"featured_media":4944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Keep Me In The Loop: How Plastic Waste Can Turn Into A\r\nSustainable Product\r\nBy 2050 there could be more plastic than fish in the sea. But what if we see plastic\r\nwaste as a resource and transform it into optimised products that can be recycled\r\nafter use? Then, a sustainable product is born!\r\nImagine the following: A plastic bottle floating at the surface of the ocean, moving away from\r\nthe shore, never to be recycled but polluting the ocean and harming its inhabitants. Not a\r\nscenario that we wish for, right? But unfortunately, this is still part of reality.\r\nFrom Linear to Circular Economy\r\nCurrently, most plastic products still follow our linear economy and are being wasted at the\r\nend of their lifetime. While this has negative consequences for ecosystems and contributes\r\nto global warming, it also creates an economic loss. According to The New Plastics\r\nEconomy Report by Ellen MacArthur Foundation, 95% of the value of plastic packaging, or\r\n$80-120 billion is lost annually. To tackle the problems that waste in general is creating, the\r\nEuropean Union introduced the European Green Deal together with a new circular economy\r\naction plan in March 2020. This included a sustainable products initiative supporting the\r\ncircular design of products focussing on resource-intensive sectors such as textiles,\r\nelectronics and plastics.\r\nThe Lifecycle of a Sustainable Product\r\nIn an ideal world with a circular economy, plastic waste would not exist anymore as we know\r\nit. Plastic would have been up-cycled into products that can be recycled over and over again.\r\nThis way, the plastic stays in the loop. To end plastic pollution and make the transition to a\r\ncircular economy, we need to start with the design of the product. In fact, there are three\r\nsteps that we need to take to reach a circular plastic economy.\r\nFollow the Path to a Sustainable Plastic Product\r\nIn recent years, there has been a growing movement to eliminate all problematic and\r\nsingle-use plastic items and packaging. This means finding sustainable alternatives for\r\nthings like straws, water bottles, and grocery bags. It also means reassessing how products\r\nare made, with a focus on using less or the right kind of plastic and making products\r\nrecyclable. Additionally, all products must be free of hazardous chemicals that could harm\r\nboth the environment and humans. The first step towards a world free of non-circular plastic\r\nwaste is therefore eliminating all problematic and single-use plastics.\r\nReinvent the Product\r\nNow, the base for a circular plastic product is created, let us continue to the second step.\r\nSustainable products are made from materials that can be safely and easily returned to\r\nnature or the economy, without jeopardising human health or harming ecosystems.\r\nTherefore, sustainable product innovation is key to assure that the plastic that we do need is\r\nreusable, recyclable, or compostable. Not all materials can be combined with plastic but\r\nsustainable materials such as bamboo, wool, and cotton can be safely blended with plastic\r\nto create strong, durable, and eco-friendly products. Combining plastic with materials that\r\ncombine naturals and synthetics, would make it impossible to recycle either of them.\r\nTurn Plastic Waste Into Value\r\nTo close the loop, all plastic items that we use need to stay in the circle \u2013 without ending up\r\nin landfills and incineration \u2013 and out of the environment. At this point, new ideas for the\r\nrecycling of plastic to create sustainable products are needed. As a brand, you can get\r\ncreative about what your plastic waste should be turned into. Is it going to be new product\r\npackaging, actual products, or even recycled furniture for your office? The opportunities are\r\nalmost endless but only as long as the products are designed with circularity in mind.\r\nTransform the System\r\nWe can all do our part in making sure that plastic waste doesn\u2019t end up polluting the Earth.\r\nAnd by recycling and upcycling it into new, circular products, we can help keep this valuable\r\nresource from being wasted.\r\nIn the future, we will see more and more circular products made from recycled plastic.\r\nGarbage trucks will be replaced with recycle trucks, and building materials will be made from\r\nplastic waste. In addition, new technologies will be developed to recycle plastic into new\r\nproducts. There might even be smart garbage bins that separate our waste, so that none of\r\nthe plastic ends up in the wrong bin. This will help to reduce the amount of plastic in landfills,\r\nand it will also create new jobs in many different industries.\r\nWith so many innovative companies out there working to create sustainable solutions for the\r\nfuture of plastic, we can be hopeful that this material will continue to play a role in our lives \u2013\r\nbut in a way that is better for the planet.","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[],"_links":{"self":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/posts\/4951"}],"collection":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/comments?post=4951"}],"version-history":[{"count":9,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/posts\/4951\/revisions"}],"predecessor-version":[{"id":4975,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/posts\/4951\/revisions\/4975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/media\/4944"}],"wp:attachment":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/media?parent=4951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/categories?post=4951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/tags?post=4951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}