{"id":1289,"date":"2022-10-19T14:44:08","date_gmt":"2022-10-19T14:44:08","guid":{"rendered":"https:\/\/betterfuturefactory.com\/?post_type=project&p=1289"},"modified":"2024-07-29T19:43:23","modified_gmt":"2024-07-29T19:43:23","slug":"erno-laszlo-soap-dish","status":"publish","type":"project","link":"https:\/\/betterfuturefactory.com\/nl\/project\/erno-laszlo-soap-dish\/","title":{"rendered":"Erno Laszlo - Zeepbakje"},"content":{"rendered":"

[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.17.4\u2033 _module_preset=\"default\" background_enable_color=\"off\" background_image=\"https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2022\/10\/Soap-Dish-Accessory-With-Bar_229a-fin-Smallb.jpg\" min_height=\"100%\" height=\"100%\" max_height=\"100%\" custom_padding=\"350px|350px|true|false\" global_colors_info=\"{}\"][\/et_pb_section][et_pb_section fb_built=\"1\u2033 admin_label=\"Sectie\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" background_color=\"#FFFFFF\" custom_margin=\"||||false|false\" custom_padding=\"50px|25px|false|false\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\u2033 _builder_version=\"4.17.4\u2033 _module_preset=\"default\" width=\"60%\" max_width=\"2560px\" custom_padding=\"||50px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\u2033 admin_label=\"Kolom\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"1_3\u2033 admin_label=\"Kolom\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2022\/10\/ErnoLaszloLogo-for-web-xs.jpg\" title_text=\"Erno+Laszlo+Logo-for-web-xs\" align=\"center\" align_tablet=\"center\" align_phone=\"center\" align_last_edited=\"on|phone\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" width=\"60%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"2_3,1_3\u2033 custom_padding_last_edited=\"on|desktop\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" width=\"85%\" width_tablet=\"85%\" width_phone=\"85%\" width_last_edited=\"on|desktop\" max_width=\"2560px\" custom_margin_tablet=\" custom_margin_phone=\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"|80px|80px|false|true\" custom_padding_tablet=\"|20px|20px|false|true\" custom_padding_phone=\"|0px|0px|false|true\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\u2033 _builder_version=\"4.17.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Tekst\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" header_2_font_size=\"34px\" custom_margin=\"|10%||false|false\" custom_margin_tablet=\"|10%||false|false\" custom_margin_phone=\"|0%|0%|false|true\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p>\n

Oude verpakking wordt nieuw zeepbakje<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=\"Tekst\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" header_2_font_size=\"34px\" custom_margin=\"|10%||false|false\" custom_margin_tablet=\"|10%||false|false\" custom_margin_phone=\"|0%|0%|false|true\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p>\n

Wat te doen met 35.000 plastic potjes die niet meer verkocht worden? Dat was de eerste uitdaging van dit project. Op basis van onze eerder uitgevoerde plastic strategie was de originele verpakking van hun zeep producten niet toekomstbestendig voor recycling. De plastic verpakking werd vervangen door een papieren verpakking. Desalniettemin was de oude verpakking nog op voorraad en zou weggooien zonde zijn geweest. Daarom hebben we deze oude voorraad omgetoverd tot unieke Erno Laszlo zeepbakjes die een leven lang meegaan.<\/p>\n

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Klant<\/strong><\/p>\n

Erno Laszlo New York<\/p>\n

Uitdaging<\/strong><\/p>\n

Van afgedankte verpakkingen een nieuw product maken<\/p>\n

Oplossing<\/strong><\/p>\n

Een herbruikbaar zeepbakje<\/p>\n

Status<\/strong><\/p>\n

Beschikbaar vanaf 2021<\/p>\n

Jaar<\/strong><\/p>\n

2021<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 custom_padding_last_edited=\"on|phone\" admin_label=\"Sectie\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" custom_padding=\"||30px|||\" custom_padding_tablet=\"||30px||\" custom_padding_phone=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.17.4\u2033 _module_preset=\"default\" width=\"85%\" width_tablet=\"85%\" width_phone=\"100%\" width_last_edited=\"on|phone\" max_width=\"2560px\" module_alignment=\"center\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.17.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2022\/10\/20190711_BFF_Soap-holder_Quick-win-Small-scaled.jpg\" title_text=\"20190711_BFF_Soap-holder_Quick-win-Small\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.17.4\u2033 _module_preset=\"default\" width=\"85%\" width_tablet=\"85%\" width_phone=\"100%\" width_last_edited=\"on|phone\" max_width=\"2560px\" module_alignment=\"center\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.17.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2023\/01\/Recycled-Granulaat-Better-Future-Factory.jpg\" title_text=\"Gerecycled-Granulaat-Beter-Toekomst-Fabriek\" _builder_version=\"4.19.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,2_3\u2033 custom_padding_last_edited=\"on|desktop\" admin_label=\"Rij\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" width=\"85%\" width_tablet=\"85%\" width_phone=\"85%\" width_last_edited=\"on|desktop\" max_width=\"2560px\" custom_margin=\"0px||0px||false|false\" custom_padding=\"|80px||80px|false|true\" custom_padding_tablet=\"|20px||20px|false|true\" custom_padding_phone=\"|0px|0px|false|true\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\u2033 _builder_version=\"4.17.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\u2033 _module_preset=\"default\" header_2_font_size=\"34px\" custom_margin=\"75px||75px|true|false\" custom_margin_tablet=\"75px||0px|false|false\" custom_margin_phone=\"50px|0px|false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p>\n

De uitdaging<\/h2>\n

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Oude verpakkingen met bedrukking transformeren tot een nieuw kwaliteitsproduct.<\/p>\n

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Een nieuw gevoel van luxe<\/h2>\n

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Het marmereffect heeft ons geholpen bij het cre\u00ebren van een nieuw gevoel van luxe dat resoneert met het merk Erno Laszlo. Het heeft ons ook geholpen om enkele onzuiverheden in het witte materiaal te camoufleren, aangezien we werkten met gerecycled materiaal met een zwarte opdruk.\u00a0<\/p>\n

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Nieuwe look en werkt beter<\/h2>\n

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Naast het optimaliseren van uiterlijk en materiaal hebben we ook een beter functionerend zeepbakje ontwikkeld. Bij veel zeepbakjes drijft het zeepstaafje in een plas water, bij dit ontwerp niet en raakt het het zeepstaafje nauwelijks, waardoor er geen resten achterblijven.\u00a0<\/p>\n

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21<\/h2>\n

Verpakkingsproducten geanalyseerd<\/p>\n

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63<\/h2>\n

Punten van verbetering<\/p>\n

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9.100<\/h2>\n

KG CO2 reductie<\/p>\n

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Bekijk meer van ons werk<\/h2>\n

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Oude verpakking wordt nieuw zeepbakjeWat te doen met 35.000 plastic verpakkingen die niet meer verkocht worden? Dat was de eerste uitdaging voor dit project. Op basis van onze eerder uitgevoerde plastic strategie was de originele verpakking voor hun zeepjes niet toekomstbestendig voor recycling. De plastic verpakking werd vervangen door een papieren verpakking. Desondanks [...]<\/p>","protected":false},"author":4,"featured_media":1307,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[21,23,20,24],"project_tag":[15,28],"_links":{"self":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/1289"}],"collection":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":41,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/1289\/revisions"}],"predecessor-version":[{"id":4700,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/1289\/revisions\/4700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/media\/1307"}],"wp:attachment":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/media?parent=1289"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project_category?post=1289"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project_tag?post=1289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}