{"id":1367,"date":"2022-10-20T12:51:52","date_gmt":"2022-10-20T12:51:52","guid":{"rendered":"https:\/\/betterfuturefactory.com\/?post_type=project&p=1367"},"modified":"2022-12-15T07:55:38","modified_gmt":"2022-12-15T07:55:38","slug":"hum-plastic-scan-strategy","status":"publish","type":"project","link":"https:\/\/betterfuturefactory.com\/nl\/project\/hum-plastic-scan-strategy\/","title":{"rendered":"Hum - Plastic scan & strategie"},"content":{"rendered":"

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Plastic scan & strategie<\/h2>\n

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HUM Nutrition is een Amerikaans merk voor schoonheidssupplementen. Hun plastic verpakkingen hebben een sterke aanwezigheid in de schappen omdat ze mooi ontworpen zijn met felgekleurde etiketten.\u00a0<\/p>\n

Het merk heeft het milieubewustzijn onder hun klanten sterk zien toenemen en wil actie ondernemen om duurzamer te worden. Met behulp van de Plastic Scan werd een duidelijk pad uitgestippeld om de verpakking 100% recyclebaar te maken en tegelijkertijd de prestigieuze uitstraling levend te houden. De ontwikkelde Plastic Strategie gaf het merk inzicht in de mogelijkheden om de effici\u00ebntie van verpakkingen te verhogen, mogelijkheden om virgin te vervangen door duurzame plastics en hoe zich voor te bereiden op de circulaire economie voor plastics.\u00a0<\/p>\n

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Klant<\/strong><\/p>\n

HUM voeding<\/p>\n

Uitdaging<\/strong><\/p>\n

Een toekomstbestendige kunststof strategie cre\u00ebren voor het complete verpakkingsportfolio<\/p>\n

Resultaat<\/strong><\/p>\n

Bruikbare strategie<\/p>\n

Status<\/strong><\/p>\n

Ge\u00efmplementeerd en nieuwe verpakkingen in het schap<\/p>\n

Jaar<\/strong><\/p>\n

2020<\/p>\n

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Ontwerp voor recycling<\/h2>\n

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Veel jonge merken kiezen een kant-en-klare verpakkingsoplossing en passen deze aan hun behoeften aan. Leveranciers raden hun standaardoplossingen aan, dit zijn echter niet noodzakelijk de best recyclebare opties. Een groot nadeel van de verpakking was bijvoorbeeld het gebruik van een standaard PVC tamper evident wikkel op een PET-fles. PET-recycling is zelfde voor de kleinste hoeveelheid PVC erg gevoelig, waardoor de verpakking een zeer lage recyclebaarheid score krijgt. Door de wikkel te vervangen door een ander type kunststof neemt de recyclebaarheid score snel toe. Onze kunststof experts kunnen u helpen bij het identificeren van dit soort recyclingproblemen en kunnen duurzame oplossingen bieden.<\/span><\/p>\n

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Resultaat<\/h2>\n

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De iconische HUM-fles is nu gemaakt van plastic wat het risico loop in the oceaan terecht te komen. Wat betekent dat? Het plastic is afkomstig van afgedankte flessen die worden verzameld in kustgebieden in landen waar vaak geen afvalscheiding of recyclingsysteem bestaat. Door dit plastic te gebruiken minimaliseren we de kans dat er plastic flessen in onze oceanen terechtkomen. Bovendien wordt de inzameling gedaan door lokale gemeenschappen die zo extra inkomsten genereren.<\/span><\/p>\n

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Bekijk meer van ons werk<\/h2>\n

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Ingka \u2013 Duurzame kunststof strategie<\/a><\/p>\n

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Erno Laszlo \u2013 Plastic scan & strategie<\/a><\/p>\n

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Plastic scan & strategieHUM Nutrition is een Amerikaans merk voor schoonheidssupplementen. Hun plastic verpakkingen zijn sterk aanwezig op het schap omdat ze mooi ontworpen zijn met felgekleurde labels. Het merk heeft het milieubewustzijn onder hun klanten sterk zien toenemen en wil actie ondernemen om duurzamer te worden. Met behulp van [...]<\/p>","protected":false},"author":4,"featured_media":1371,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[22,17],"project_tag":[18],"_links":{"self":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/1367"}],"collection":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":10,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/1367\/revisions"}],"predecessor-version":[{"id":2266,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/1367\/revisions\/2266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/media\/1371"}],"wp:attachment":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/media?parent=1367"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project_category?post=1367"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project_tag?post=1367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}