{"id":1619,"date":"2022-11-08T12:58:40","date_gmt":"2022-11-08T12:58:40","guid":{"rendered":"https:\/\/betterfuturefactory.com\/?post_type=project&p=1619"},"modified":"2022-11-29T10:25:13","modified_gmt":"2022-11-29T10:25:13","slug":"erno-laszlo-plastic-scan-strategy","status":"publish","type":"project","link":"https:\/\/betterfuturefactory.com\/nl\/project\/erno-laszlo-plastic-scan-strategy\/","title":{"rendered":"Erno Laszlo - Plastische scan & strategie"},"content":{"rendered":"

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Een plastic strategie ontwikkelen voor de komende jaren<\/h2>\n

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Erno Laszlo is een prestigieus huidverzorgingsmerk uit New York. Wij werkten samen met Erno Lazlo aan de ontwikkeling van hun 'Clean & Sustainable 2020' initiatief voor verpakkingen. Het bedrijf heeft nu een duidelijke Plastic Strategie met een actieplan om over te stappen op duurzame plastic verpakkingen. Erno Laszlo voert het plan momenteel uit met onze steun. De eerste duurzame verbeteringen zijn ge\u00efmplementeerd en beschikbaar voor klanten, bijvoorbeeld een zeepje verpakt in papier in plaats van een plastic doosje, een herbruikbaar zeepbakje gemaakt van de oude plastic zeepdoosjes en een volledig recyclebare dop voor hun iconische potjes.<\/span><\/p>\n

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Klant<\/strong><\/p>\n

Erno Laszlo<\/p>\n

Uitdaging<\/strong><\/p>\n

Verpakking verduurzamen<\/p>\n

Oplossing<\/strong><\/p>\n

Een toekomstbestendige kunststof strategie ontwikkelen voor het gehele verpakkingsportfolio<\/p>\n

Status<\/strong><\/p>\n

Verpakkingsportfolio wordt aangepast<\/p>\n

Jaar<\/strong><\/p>\n

2019<\/p>\n

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Strategie ontwikkeling<\/h2>\n

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De eerste stap in het bouwen van een Plastic Strategie en actieplan is het verkrijgen van inzicht in het huidige plastic gebruik. Op basis van de plastic scan worden de verbeterpunten bepaald die nodig zijn om over te stappen op recyclebare verpakkingen, hoe we nieuwe kunststoffen kunnen vervangen door gerecyclede kunststoffen en hoe we recycling met een gesloten kringloop kunnen opzetten. Met het team van Erno Laszlo onderzochten we nieuwe verpakkingen en bedrijfsmodellen die klaar zijn voor de circulaire economie van plastic. De meest veelbelovende richting werd ge\u00efdentificeerd, onderzocht, geprototyped en getest. Een opwindend nieuw duurzaam bedrijfsmodel is in ontwikkeling voor de komende jaren.<\/span><\/p>\n

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Merkerfgoed<\/h2>\n

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Voor Erno Laszlo, als prestigieus huidverzorgingsmerk, is de uitstraling erg belangrijk. De uitdaging was om de verpakking duurzamer te maken zonder het 100 jarige erfgoed van het merk uit het oog te verliezen. Hun beroemde Marlyn Monroe verpakkingslijn met een gemarmerd effect was eigenlijk een inspiratie voor een duurzaam ontwerp alternatief voor hun niet-recyclebare zwarte doppen. Door gebruik te maken van een kleurrijke marmer textuur en een andere voering werd de dop volledig recyclebaar en tegelijkertijd prachtig.\u00a0<\/span><\/p>\n

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Bekijk meer van ons werk<\/h2>\n

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Creating a plastic strategy for the years to comeErno Laszlo is a New York based prestige skin-care brand. We worked with Erno Lazlo to develop their Clean & Sustainable 2020 initiative for packaging. The company now has a clear Plastic Strategy with an actionable plan to move towards sustainable plastic packaging. Erno Laszlo is currently […]<\/p>","protected":false},"author":4,"featured_media":1622,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[22,17],"project_tag":[15,18],"_links":{"self":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/1619"}],"collection":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":10,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/1619\/revisions"}],"predecessor-version":[{"id":1799,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/1619\/revisions\/1799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/media\/1622"}],"wp:attachment":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/media?parent=1619"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project_category?post=1619"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project_tag?post=1619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}