{"id":2812,"date":"2023-04-24T14:39:24","date_gmt":"2023-04-24T14:39:24","guid":{"rendered":"https:\/\/betterfuturefactory.com\/?post_type=project&#038;p=2812"},"modified":"2023-08-17T12:55:04","modified_gmt":"2023-08-17T12:55:04","slug":"ruik","status":"publish","type":"project","link":"https:\/\/betterfuturefactory.com\/nl\/project\/ruik\/","title":{"rendered":"Ruik - Parfumeverpakkingen - Oorsprong en verpakking met elkaar verbinden"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2023\/04\/RUIK-Landscape.jpg&#8221; min_height=&#8221;100%&#8221; height=&#8221;100%&#8221; max_height=&#8221;100%&#8221; custom_padding=&#8221;350px||350px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Sectie&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;50px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; admin_label=&#8221;Kolom&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; admin_label=&#8221;Kolom&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2023\/04\/Ruik-Logo.jpg&#8221; title_text=&#8221;Ruik-Logo&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;2560px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|80px||80px|false|true&#8221; custom_padding_tablet=&#8221;|20px||20px|false|true&#8221; custom_padding_phone=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Tekst&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;34px&#8221; custom_margin=&#8221;|10%|||false|false&#8221; custom_margin_tablet=&#8221;|10%|||false|false&#8221; custom_margin_phone=&#8221;|0%||0%|false|true&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"elementor-heading-title elementor-size-default\">Duurzame verpakkingen<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=\"Tekst\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" header_2_font_size=\"34px\" custom_margin=\"|10%||false|false\" custom_margin_tablet=\"|10%||false|false\" custom_margin_phone=\"|0%|0%|false|true\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p>\n<p><span>RUIK maakt duurzame parfum gemaakt van oude kerstbomen en sinaasappels. Bij een geweldig product als dit hoort een mooie verpakking die past bij de filosofie van het merk. Het unieke R-rietje zorgt ervoor dat de fles zich onderscheidt van anderen. We hebben hiervoor zowel het ontwerp als de productiemethode ontwikkeld. Voor de dop van de flacon hebben we een dop ontworpen die gekoppeld is aan het ingredi\u00ebnt van het parfum.<\/span><\/p>\n<p>\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\u2033 _builder_version=\"4.17.4\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"||||true|true\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.19.4\u2033 _module_preset=\"default\" text_line_height=\"1.3em\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.19.4\u2033 _module_preset=\"default\" text_line_height=\"1.3em\" global_colors_info=\"{}\"]<\/p>\n<p><strong>Klant<\/strong><\/p>\n<p>RUIK<\/p>\n<p><strong>Uitdaging<\/strong><\/p>\n<p>Nieuwe manieren van verpakken cre\u00ebren voor een duurzaam merk<\/p>\n<p><strong>Oplossing<\/strong><\/p>\n<p>Verpakkingen die de merkidentiteit uitstraalt<\/p>\n<p><strong>Status<\/strong><\/p>\n<p>Product gelanceerd<\/p>\n<p><strong>Jaar<\/strong><\/p>\n<p>2017<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Sectie&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||30px|||&#8221; custom_padding_tablet=&#8221;||30px|||&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2023\/04\/Hero-shot-Landscape.jpg&#8221; title_text=&#8221;Hero-shot-Landscape&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Rij&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;|80px||80px|false|true&#8221; custom_padding_tablet=&#8221;|20px||20px|false|true&#8221; custom_padding_phone=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;34px&#8221; custom_margin=&#8221;75px||75px||true|false&#8221; custom_margin_tablet=&#8221;75px||0px||false|false&#8221; custom_margin_phone=&#8221;50px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"elementor-heading-title elementor-size-default\">Ontwerp proces<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2023\/04\/RUIK-hexagon.jpg&#8221; title_text=&#8221;RUIK-hexagon&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Rij&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;|80px||80px|false|false&#8221; custom_padding_tablet=&#8221;|20px||20px|false|false&#8221; custom_padding_phone=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Tekst&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;34px&#8221; custom_margin=&#8221;75px||75px||true|false&#8221; custom_margin_tablet=&#8221;75px||0px||false|false&#8221; custom_margin_phone=&#8221;50px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"elementor-heading-title elementor-size-default\">Materiaal flessendop<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_3\u2033 _builder_version=\"4.17.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.19.4\u2033 _module_preset=\"default\" header_2_font_size=\"40px\" custom_margin=\"75px|75px|true|false\" custom_margin_tablet=\"0px|75px|false|false\" custom_margin_phone=\"0px|50px||false|false\" custom_margin_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p>\n<p><span>Voor de dop van de flacon hebben we veel verschillende materialen onderzocht. Biologisch afbreekbare materialen met resten van het hoofdingredi\u00ebnt van de parfum, bijvoorbeeld een stuk sinaasappelschil. Helaas was het opzetten van de productie economisch niet haalbaar. Daarom is uiteindelijk gekozen voor gerecycled plastic met een kleur die lijkt op het hoofdingredi\u00ebnt.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;85%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2023\/04\/RUIK-196-1-1503&#215;1080-1.jpg&#8221; title_text=&#8221;RUIK-196-1-1503&#215;1080&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2023\/04\/RUIK-038-1440&#215;1080-1.jpg&#8221; title_text=&#8221;RUIK-038-1440&#215;1080&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Sectie&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||30px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;||50px||false|false&#8221; custom_padding=&#8221;|||80px|false|false&#8221; custom_padding_tablet=&#8221;|||20px|false|false&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;34px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_margin_tablet=&#8221;|||0px|false|false&#8221; custom_margin_phone=&#8221;|||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"elementor-heading-title elementor-size-default\">Uniek R-rietje<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.19.4\u2033 _module_preset=\"default\" header_2_font_size=\"34px\" custom_margin=\"||0px|false|false\" global_colors_info=\"{}\"]<\/p>\n<p><span>Om het unieke rietje in de vorm van de letter R te maken, hebben we een methode ontwikkeld die de rietjes kon buigen zonder dat ze in de hoeken verstopt raakten.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2023\/04\/Ruik-2.jpg&#8221; title_text=&#8221;Ruik 2&#8243; show_bottom_space=&#8221;off&#8221; align=&#8221;right&#8221; show_bottom_space_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;20%&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||30px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Rij&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; max_width=&#8221;2560px&#8221; custom_css_before=&#8221;\/*align the heading and lines*\/||.pa-heading-line-right h2 {||\tdisplay: flex;||\twidth: 100%;||\tjustify-content: center;||\talign-items: center;||\ttext-align: center;||}||\/*add and adjust the lines*\/||.pa-heading-line-right h2:after {||\tcontent: &#8221;;||\tborder-top: 2px solid;||\tmargin: 0 20px 0 0;||\tflex: 1 0 20px;||\tcolor: #666666;||}||\/*add spacing between heading and line*\/||.pa-heading-line-right h2:after {||\tmargin: 0 0 0 20px;||}&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Tekst&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;34px&#8221; custom_margin=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Bekijk meer van ons werk<\/h2>\n<p>\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\u2033 _builder_version=\"4.17.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\"on\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" width=\"85%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_row use_custom_gutter=\"on\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" width=\"85%\" max_width=\"2560px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.17.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_portfolio fullwidth=\"off\" posts_number=\"2\u2033 include_categories=\"23,24,20\u2033 show_categories=\"off\" show_pagination=\"off\" zoom_icon_color=\"RGBA(255,255,255,0)\" hover_overlay_color=\"RGBA(255,255,255,0)\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" custom_margin_tablet=\" custom_margin_phone=\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Sustainable packagingRUIK makes sustainable perfume made from old christmas trees and oranges. A great product like this requires a beautiful packaging which fits the philosophy of the brand. The unique R straw makes the bottle stand out from others. We\u2019ve developed both the design as the production method for this. For the bottle cap we [&hellip;]<\/p>","protected":false},"author":4,"featured_media":2815,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[17,23,20,24],"project_tag":[15,18,28],"_links":{"self":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/2812"}],"collection":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":8,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/2812\/revisions"}],"predecessor-version":[{"id":3664,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/2812\/revisions\/3664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/media\/2815"}],"wp:attachment":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/media?parent=2812"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project_category?post=2812"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project_tag?post=2812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}