{"id":3393,"date":"2022-10-19T16:40:21","date_gmt":"2022-10-19T16:40:21","guid":{"rendered":"https:\/\/betterfuturefactory.com\/?post_type=project&p=3393"},"modified":"2023-08-17T14:37:49","modified_gmt":"2023-08-17T14:37:49","slug":"authentic-beauty-concept-tray","status":"publish","type":"project","link":"https:\/\/betterfuturefactory.com\/nl\/project\/authentic-beauty-concept-tray\/","title":{"rendered":"Authentic Beauty Concept - Dienblad van Shampoo Flessen"},"content":{"rendered":"

[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.21.0\u2033 _module_preset=\"default\" background_enable_color=\"off\" background_image=\"https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2023\/07\/Henkel-transformation-ForWeb.jpg\" min_height=\"100%\" height=\"100%\" max_height=\"100%\" custom_padding=\"350px|350px|true|false\" global_colors_info=\"{}\"][\/et_pb_section][et_pb_section fb_built=\"1\u2033 admin_label=\"Sectie\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" background_color=\"#FFFFFF\" custom_margin=\"||||false|false\" custom_padding=\"50px|25px|false|false\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_3,1_3\u2033 _builder_version=\"4.17.4\u2033 _module_preset=\"default\" width=\"60%\" max_width=\"2560px\" custom_padding=\"||50px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\u2033 admin_label=\"Kolom\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"1_3\u2033 admin_label=\"Kolom\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/betterfuturefactory.com\/wp-content\/uploads\/2023\/07\/authentic-beauty-concept-LOGO-b.jpg\" title_text=\"authentic-beauty-concept-LOGO-b\" align=\"center\" align_tablet=\"center\" align_phone=\"center\" align_last_edited=\"on|phone\" _builder_version=\"4.21.0\u2033 _module_preset=\"default\" width=\"60%\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"2_3,1_3\u2033 custom_padding_last_edited=\"on|desktop\" _builder_version=\"4.17.4\u2033 _module_preset=\"default\" width=\"85%\" width_tablet=\"85%\" width_phone=\"85%\" width_last_edited=\"on|desktop\" max_width=\"2560px\" custom_margin_tablet=\" custom_margin_phone=\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"|80px|80px|false|true\" custom_padding_tablet=\"|20px|20px|false|true\" custom_padding_phone=\"|0px|0px|false|true\" global_colors_info=\"{}\"][et_pb_column type=\"2_3\u2033 _builder_version=\"4.17.4\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Tekst\" _builder_version=\"4.21.0\u2033 _module_preset=\"default\" header_2_font_size=\"34px\" custom_margin=\"|10%||false|false\" custom_margin_tablet=\"|10%||false|false\" custom_margin_phone=\"|0%|0%|false|true\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p>\n

Tastbaar bewustzijn door duurzaam ontwerp<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=\"Tekst\" _builder_version=\"4.21.0\u2033 _module_preset=\"default\" header_2_font_size=\"34px\" custom_margin=\"|10%||false|false\" custom_margin_tablet=\"|10%||false|false\" custom_margin_phone=\"|0%|0%|false|true\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p>\n

In een unieke samenwerking met Authentic Beauty Concept ging Better Future Factory op zoek naar een tastbaar middel om mensen bewust te maken van recycling en verantwoorde afvalverwerking. Het doel was om de klanten van Authentic Beauty Concept te informeren dat hun verpakkingen volledig recyclebaar zijn en hen te begeleiden in het op de juiste manier scheiden of weggooien van flessen. We hebben de shampooflessen van het merk omgetoverd tot 1600 prachtig vormgegeven koffietrays. Deze dienbladen, die verspreid worden in kapsalons door heel Nederland, dienen als dagelijkse herinnering aan het belang van duurzaamheid.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\u2033 _builder_version=\"4.17.4\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"||||true|true\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\u2033 _module_preset=\"default\" text_line_height=\"1.3em\" global_colors_info=\"{}\"][et_pb_text<\/p>\n

Klant<\/strong><\/p>\n

Henkel - Authentiek schoonheidsconcept<\/p>\n

Uitdaging<\/strong><\/p>\n

De klant informeren over duurzame verpakkingen<\/p>\n

Oplossing<\/strong><\/p>\n

Koffiedienblad gemaakt van oude shampooflessen<\/p>\n

Status<\/strong><\/p>\n

1600 trays in alle Authentic Beauty Concept winkels in Nederland<\/p>\n

Jaar<\/strong><\/p>\n

2023<\/p>\n

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Productieproces op Maat<\/strong><\/h2>\n

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Van inzameling tot spuitgieten, onze op maat gemaakte productielijn maakte het mogelijk om deze gebruikte flessen om te zetten in producten van hoge kwaliteit. De schalen worden met trots in Nederland geproduceerd en voldoen aan strenge kwaliteits- en duurzaamheidsnormen.<\/span>\u00a0<\/p>\n

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'Afterlife' Effect<\/h2>\n

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Met de inscriptie \"I used to be a bottle\" vertelt elk dienblad over zijn transformatie, waarbij het \"afterlife effect\" van duurzaam hergebruik wordt benadrukt. Deze dienbladen, die als speciale cadeaus aan kapsalons worden uitgedeeld, zijn meer dan alleen voorwerpen; het zijn bewustwordingsinstrumenten die een cultuur van verantwoorde consumptie en recycling bevorderen.<\/span><\/p>\n

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Een Palet van Authenticiteit<\/h2>\n

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Elk dienblad, gemaakt in vijf verschillende kleuren, heeft de kleur en geur van de originele shampooflessen en smeedt zo een tastbare band met hun duurzame oorsprong.<\/span><\/p>\n

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Samenwerking<\/h2>\n

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Deze samenwerking gaat verder dan louter design en verandert alledaagse voorwerpen in educatieve hulpmiddelen. De bakjes, die in kapsalons worden geplaatst, vormen een tastbare herinnering en moedigen klanten aan om het belang van recycling en verantwoorde afvalverwerking in te zien. Door deze innovatieve transformatie hebben Better Future Factory en Authentic Beauty Concept schoonheid, duurzaamheid en educatie in een harmonieus verhaal met elkaar verbonden en de weg vrijgemaakt voor verantwoordelijke betrokkenheid van de consument.<\/span><\/p>\n

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5000<\/h2>\n

Flessen gerecycled<\/p>\n

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1600<\/h2>\n

Trays gemaakt<\/p>\n

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230<\/h2>\n

Bediende kapperszaken<\/p>\n

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Bekijk meer van ons werk<\/h2>\n

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Tastbaar bewustzijn door duurzaam ontwerpIn een unieke samenwerking met Authentic Beauty Concept ging Better Future Factory op zoek naar een tastbaar instrument om het bewustzijn over recycling en verantwoorde afvalverwerking te vergroten. Het doel was om de klanten van Authentic Beauty Concept te informeren dat hun verpakkingen volledig recyclebaar zijn en hen te begeleiden bij het scheiden of weggooien van flessen [...]<\/p>","protected":false},"author":4,"featured_media":3415,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[21,23,20,24],"project_tag":[15,28],"_links":{"self":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/3393"}],"collection":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":13,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/3393\/revisions"}],"predecessor-version":[{"id":3659,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project\/3393\/revisions\/3659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/media\/3415"}],"wp:attachment":[{"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/media?parent=3393"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project_category?post=3393"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/betterfuturefactory.com\/nl\/wp-json\/wp\/v2\/project_tag?post=3393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}