Old make-up tray becomes new shop display

For Dutch retail chain HEMA we’ve developed a closed-loop recycling solution for their discarded make up trays. By a custom developed production process we recycled the old trays into 2000 new shop displays. The recycling process gives the material an awesome speckle effect, with sometimes a colored dot from the make-up. You can find the recycled make-up trays in every HEMA store in Europe.

DESIGN PROCESS

Closing the Loop

Some discarded materials are hard to fit into existing recycling streams, due to the  kind of plastic or insufficient volume to set up a dedicated recycling program with. With these old makeup trays it was a combination of both. We’re specialised in finding dedicated solutions for such streams and able to set up a closed loop recycling program. Taking on the discarded trays from Hema and making a custom product for Hema. 

20190905-IMG_6624

Keep it Simple

For creating a production process which was economically viable we skipped the step of compounding the material. This means we directly used the shredded makeup trays to create a sheet material, check out the video for more info

0
old makeup trays
0
new shops displays
0
Hema shops in Europe
Client
HEMA
CHALLENGE
Creating a closed loop recycling solution for discarded make up trays
OUTCOME
Creating a closed loop recycling solution for discarded make up trays
STATUS
On display in every HEMA in Europe
YEAR
2019

Related projects

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Packaging design

Perpetual plastic project

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Old make-up tray becomes new shop display

For Dutch retail chain HEMA we’ve developed a closed-loop recycling solution for their discarded make up trays. By a custom developed production process we recycled the old trays into 2000 new shop displays. The recycling process gives the material an awesome speckle effect, with sometimes a colored dot from the make-up. You can find the recycled make-up trays in every HEMA store in Europe.

hema-logo

DESIGN PROCESS

Closing the Loop

Some discarded materials are hard to fit into existing recycling streams, due to the  kind of plastic or insufficient volume to set up a dedicated recycling program with. With these old makeup trays it was a combination of both. We’re specialised in finding dedicated solutions for such streams and able to set up a closed loop recycling program. Taking on the discarded trays from Hema and making a custom product for Hema. 

KEEP IT SIMPLE​

For creating a production process which was economically viable we skipped the step of compounding the material. This means we directly used the shredded makeup trays to create a sheet material, check out the video for more info

0
old makeup trays
0
new shops displays
0
Hema shops in Europe
Client
HEMA
CHALLENGE
Creating a closed loop recycling solution for discarded make up trays
OUTCOME
Creating a closed loop recycling solution for discarded make up trays
STATUS
On display in every HEMA in Europe
YEAR
2019

Related projects

Fitzroy

Packaging design

Perpetual plastic project

Events

Frame award

Trophies design