The Good Knock is the first pilot outcome from a research into the company’s waste streams. Currently there’s 60 tons of post production waste and discarded coffee packages coming back from clients. Normally this would end up in the incinerator due its complex composition, a multilayer plastic material. What if we can transform this waste into a value coffee product? After extensive experimentation we found a way to create sheet material that could be vacuum formed into new iconic products. This is the first step in reducing the company’s CO2 footprint and minimizing their waste disposal costs.