Sustainable packaging

RUIK makes sustainable perfume made from old christmas trees and oranges. A great product like this requires a beautiful packaging which fits the philosophy of the brand. The unique R straw makes the bottle stand out from others. We’ve developed both the design as the production method for this. For the bottle cap we designed a cap which is linked to the ingredient of the perfume.

DESIGN PROCESS

EXPLORING MATERIAL COMBO'S
which match the ingredients of the perfurme
TESTING ENGRAVING
in actual ingredients of perfume
MODEL 1
Previous
Next

Bottle cap material

For the bottle cap we’ve explored many different materials. Biodegradables with the actual leftovers of the main ingredient inside the perfume, for example a piece of orange peel. However setting up a production for this wasn’t economically viable. Therefore recycled plastic with a color resemblance of the main ingredient was chosen in the end.

Ruik sinasappel
Ruik 2

Unique R-straw

For creating the unique straw in the shape of the letter R we’ve developed a method which could bend the straws without clogging them in the corners.

Client

RUIK

CHALLENGE

creating new ways of packaging for a sustainable brand

OUTCOME

Packaging which resonates the brand identity

STATUS

Product launched

YEAR

2017

Related projects

Fitzroy

Packaging design

Perpetual plastic project

Events

Frame award

Trophies design

SUSTAINABLE PACKAGING​

RUIK makes sustainable perfume made from old christmas trees and oranges. A great product like this requires a beautiful packaging which fits the philosophy of the brand. The unique R straw makes the bottle stand out from others. We’ve developed both the design as the production method for this. For the bottle cap we designed a cap which is linked to the ingredient of the perfume.

DESIGN PROCESS

EXPLORING MATERIAL COMBO'S
which match the ingredients of the perfurme
TESTING ENGRAVING
in actual ingredients of perfume
MODEL 1
Previous
Next

BOTTLE CAP MATERIAL

For the bottle cap we’ve explored many different materials. Biodegradables with the actual leftovers of the main ingredient inside the perfume, for example a piece of orange peel. However setting up a production for this wasn’t economically viable. Therefore recycled plastic with a color resemblance of the main ingredient was chosen in the end.

KEEP IT SIMPLE​

For creating a production process which was economically viable we skipped the step of compounding the material. This means we directly used the shredded makeup trays to create a sheet material, check out the video for more info

Client
RUIK
CHALLENGE
creating new ways of packaging for a sustainable brand
OUTCOME
Packaging which resonates the brand identity
STATUS
Product launched
YEAR
2017

Related projects

Fitzroy

Packaging design

Perpetual plastic project

Events

Frame award

Trophies design