The first step in building a Plastic Strategy and action plan is to gain insight in the current plastic use. From the plastic scan the points of improvement are determined to move towards recyclable packaging, how to replace virgin with recycled plastics and set-up closed loop recycling. With the team of Erno Laszlo we explored new packaging and business models ready for the circular economy of plastics. The most promising direction was identified, researched, prototyped and tested. An exciting new sustainable business model in development for the years to come.