HUM Nutrition is a US based brand for beauty supplements. Their plastic packaging has a strong on-shelf presence since they are beautifully designed with brightly colored labels.
The brand has seen a strong increase of environmental awareness among their customers and wants to take action to become more sustainable. With help of the Plastic Scan a clear path forward was made to make the packaging 100% recyclable while keeping the prestige look & feel alive. The developed Plastic Strategy showed the brand insight in the opportunities to increase the packaging efficiency, opportunities to replace virgin with sustainable plastics and how to prepare for the circular economy for plastics.